Healing Bus Launch Strategy

We are launching a new experience...the Healing Bus -- an inclusive gathering that is focused on:sharing knowledge of healing practices (think meditation, sound bath, reiki, etc.)demonstration of the healing practicesexperience of the healing practicesMain Goal: To develop a Healing Bus Go To Market Strategy

Healing Bus Social Media Strategy

The Healing Bus creates an inclusive experience that shares knowledge and demonstrations of various healing practices such as breath work, art therapy, and movement therapy. The goal is to develop a comprehensive social media strategy to effectively promote the Healing Bus. The strategy should raise awareness, engage the community, and encourage participation in the healing practices. Learners will need to apply their knowledge of digital marketing, social media management, and content creation to craft a strategy that resonates with the target audience. The project will involve researching best practices, identifying key platforms, and creating a content calendar.

Do Good Bus: Marketing Intern

The Do Good Bus is offering an internship to support our Gap Year Bus marketingHere's a list of some of what you'll be working on:Marketing Communications - Recommend promotion and PR materials; create elements to market to applicants and sponsorsMarket Research - look at competition and make recommendations relevant to our program; identify our ideal target market and messaging for both sponsors and applicants.PR - Suggest and execute PR strategy; including press releases, testimonials, etc.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility and increase our inbound traffic/leadsStrategic Social Media Marketing - Support our online presence and increased engagement;.Our goal is:To successfully implement and track promotional campaigns for both student applications and sponsorshipIncrease Social Engagement and improve our online presence, and experienceOther duties may include:Outbound email marketing and call campaigns as needed. Content development, including social posts.We will plan to communicate with virtual interns through: txt, email, Zoom, Google Meet and phonePrimary contact: Merlin Clarke, DirectorSecondary contact: Nola Hayes, Project ManagerOverview of the Do Good BusSince 2011 we have been successful in reducing social isolation by connecting people and community through volunteerism and sustained social impact. Working alongside the community, we build trust and deepen relationships. Now, more than ever, there is a need for unity and purpose. Being in service of others reduces stress and increases our sense of well-being, this antidote to loneliness directly impacts our mental health.Overview of DG GYB:The DG Gap Year Bus gives students a unique opportunity during uncertain times to do service projects in multiple communities as they travel from state to state. Students will benefit from educational, historical and enriching experiences along the way. They will connect with thought leaders, writers, artists and celebrities and welcomed into cities they will visit and serve.The Do Good Gap Year Bus will empower upcoming generations with new friends, life skills and confidence to create a better future for us all.DG GYB General info:2 Buses… Southern Route and Western Routes12 Students per bus with 2 leadersStudents will be encouraged to share experiences and insights through their lens on social platforms (photo, video and editing training included in program), likely they will create a robust following.Sept 14 through Nov. 12Potential for network or digital series for Spring 2021 DG GYBhttps://dogoodbus.com/content/DGGYB_2020.pdf

Marketing Strategy for Hybrid Live/Virtual Events

We just launched our Discuss Bus a few months before the pandemic started and then we had to park the bus. A learning from the16 month pause was the need for a virtual component to our live experience. About the Discuss Bus... We bring incredible thought leaders together, the go to people in their field, they speak on the latest happenings not only in the community, but our world. Their insights spark passionate, emotional discussions, creating the fuel and connections to drive change from innovative ideas into reality. Our Discuss Bus is a vintage VW Bus, it can go to events, schools, shopping districts, farmers markets, conventions, etc. When we get there we pull out lawn chairs and get the conversation started!To compliment our live/in-person events, we are looking to develop a robust platform to virtually share all the conversations with streaming and archiving opportunities. We create engaging conversations around the country and with diverse audiences. We are looking for recommendations for sharing this content with minimal production costs and efforts. With proof of concept continuing through Q1 of 2022, we are looking for expansion opportunities like regional and national tours, sponsors and licensing beginning in Q2 2022.The main questions we’d like students to help us answer are the following:What are the best tools to capture, create, manage and share conversations and content?How do we determine and find mission aligned corporate sponsors?What financial opportunities can we leverage with our content? Advertising, sponsorship and promotions.How do we maximize our social reach?