Do Good Bus: Marketing Intern
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
The Do Good Bus is offering an internship to support our Gap Year Bus marketing
Here's a list of some of what you'll be working on:
- Marketing Communications - Recommend promotion and PR materials; create elements to market to applicants and sponsors
- Market Research - look at competition and make recommendations relevant to our program; identify our ideal target market and messaging for both sponsors and applicants.
- PR - Suggest and execute PR strategy; including press releases, testimonials, etc.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility and increase our inbound traffic/leads
- Strategic Social Media Marketing - Support our online presence and increased engagement;.
Our goal is:
- To successfully implement and track promotional campaigns for both student applications and sponsorship
- Increase Social Engagement and improve our online presence, and experience
Other duties may include:
- Outbound email marketing and call campaigns as needed. Content development, including social posts.
We will plan to communicate with virtual interns through: txt, email, Zoom, Google Meet and phone
Primary contact: Merlin Clarke, Director
Secondary contact: Nola Hayes, Project Manager
Overview of the Do Good Bus
Since 2011 we have been successful in reducing social isolation by connecting people and community through volunteerism and sustained social impact. Working alongside the community, we build trust and deepen relationships. Now, more than ever, there is a need for unity and purpose. Being in service of others reduces stress and increases our sense of well-being, this antidote to loneliness directly impacts our mental health.
Overview of DG GYB:
The DG Gap Year Bus gives students a unique opportunity during uncertain times to do service projects in multiple communities as they travel from state to state. Students will benefit from educational, historical and enriching experiences along the way. They will connect with thought leaders, writers, artists and celebrities and welcomed into cities they will visit and serve.
The Do Good Gap Year Bus will empower upcoming generations with new friends, life skills and confidence to create a better future for us all.
DG GYB General info:
2 Buses… Southern Route and Western Routes
12 Students per bus with 2 leaders
Students will be encouraged to share experiences and insights through their lens on social platforms (photo, video and editing training included in program), likely they will create a robust following.
Sept 14 through Nov. 12
Potential for network or digital series for Spring 2021 DG GYB
- What is the main goal for this project?
-
The Do Good Bus is offering an internship to support our Gap Year Bus marketing
Here's a list of some of what you'll be working on:
- Marketing Communications - Recommend promotion and PR materials; create elements to market to applicants and sponsors
- Market Research - look at competition and make recommendations relevant to our program; identify our ideal target market and messaging for both sponsors and applicants.
- PR - Suggest and execute PR strategy; including press releases, testimonials, etc.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility and increase our inbound traffic/leads
- Strategic Social Media Marketing - Support our online presence and increased engagement;.
Our goal is:
- To successfully implement and track promotional campaigns for both student applications and sponsorship
- Increase Social Engagement and improve our online presence, and experience
Other duties may include:
- Outbound email marketing and call campaigns as needed. Content development, including social posts.
We will plan to communicate with virtual interns through: txt, email, Zoom, Google Meet and phone
Primary contact: Merlin Clarke, Director
Secondary contact: Nola Hayes, Project Manager
Overview of the Do Good Bus
Since 2011 we have been successful in reducing social isolation by connecting people and community through volunteerism and sustained social impact. Working alongside the community, we build trust and deepen relationships. Now, more than ever, there is a need for unity and purpose. Being in service of others reduces stress and increases our sense of well-being, this antidote to loneliness directly impacts our mental health.
Overview of DG GYB:
The DG Gap Year Bus gives students a unique opportunity during uncertain times to do service projects in multiple communities as they travel from state to state. Students will benefit from educational, historical and enriching experiences along the way. They will connect with thought leaders, writers, artists and celebrities and welcomed into cities they will visit and serve.
The Do Good Gap Year Bus will empower upcoming generations with new friends, life skills and confidence to create a better future for us all.
DG GYB General info:
2 Buses… Southern Route and Western Routes
12 Students per bus with 2 leaders
Students will be encouraged to share experiences and insights through their lens on social platforms (photo, video and editing training included in program), likely they will create a robust following.
Sept 14 through Nov. 12
Potential for network or digital series for Spring 2021 DG GYB
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
We connect good people with community and purpose. During each event, we have three goals:
AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.
COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.
SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.