Healing Bus Social Media Strategy

Closed
Do Good Bus
Santa Monica, California, United States
Merlin Clarke
Director
(1)
3
Preferred learners
Anywhere
Academic experience
Categories
Digital marketing Social media marketing
Skills
target audience art therapy social media engagement key performance indicators (kpis) content creation social media strategy social media management digital marketing social media demonstration skills
Project scope
What is the main goal for this project?

The Healing Bus creates an inclusive experience that shares knowledge and demonstrations of various healing practices such as breath work, art therapy, and movement therapy. The goal is to develop a comprehensive social media strategy to effectively promote the Healing Bus. The strategy should raise awareness, engage the community, and encourage participation in the healing practices. Learners will need to apply their knowledge of digital marketing, social media management, and content creation to craft a strategy that resonates with the target audience. The project will involve researching best practices, identifying key platforms, and creating a content calendar.

What tasks will learners need to complete to achieve the project goal?

- A detailed social media strategy document.


- A content calendar outlining posts for a 3-month period.


- Sample social media posts, including text, images, and videos.


- A report on key performance indicators (KPIs) to measure the campaign's success.


- Recommendations for future social media engagement and growth.

Supported causes
Good health and well-being
About the company
2 - 10 employees
Media & production, Business services, Events services, Hospital, health, wellness & medical, Marketing & advertising

We connect good people with community and purpose. During each event, we have three goals:

AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.

COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.

SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.