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Healing Bus Launch Strategy

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Do Good Bus
Do Good Bus
Santa Monica, California, United States
Merlin Clarke
Merlin Clarke
Director
(1)
3
Preferred learners
Anywhere
Academic experience or paid work
Categories
Digital marketing Market expansion Sales strategy Marketing strategy Social media marketing
Skills
go-to-market strategy marketing planning
Project scope
What is the main goal for this project?

We are launching a new experience...the Healing Bus -- an inclusive gathering that is focused on:

  • sharing knowledge of healing practices (think meditation, sound bath, reiki, etc.)
  • demonstration of the healing practices
  • experience of the healing practices

Main Goal: To develop a Healing Bus Go To Market Strategy

What tasks will learners need to complete to achieve the project goal?

In helping to develop a Healing Bus Go To Market Strategy, the students will:

Clarify the definition and execution of the program

Complete a market analysis

Create a program launch marketing plan

Supported causes
Good health and well-being
About the company
https://healingbus.com
2 - 10 employees
Media & production, Business services, Events services, Hospital, health, wellness & medical, Marketing & advertising

We connect good people with community and purpose. During each event, we have three goals:

AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.

COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.

SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.