Digital Marketing for a B2B SaaS Climate-tech Startup
Our company does digital marketing in order to build our brand image and credibility. We would like to collaborate with students to develop a more robust digital marketing content. This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing existing marketing content in the form of posts, emails, website, etc.Develop content according to our social media calendar to increase website/linkedin traffic.
Digital Marketing Strategy for a B2B SaaS Startup
Our company does digital marketing in order to build our brand image and credibility. We would like to collaborate with students to develop a more robust strategic digital marketing plan to continue to do so.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing existing marketing content in the form of posts, emails, website, etc.Develop a digital strategy and tactics to achieve our marketing objectivesProvide examples of what digital marketing content might look like
Building the Tuuli Building Decarbonization Strategies Database
We are thrilled to present an exciting opportunity for talented students to contribute to our new project, Tuuli Building Decarbonization Strategies Database.In this project, we will be creating a database of sustainable buildings and the carbon reduction strategies that were implemented to make them low carbon. Students will assist in conducting research, collecting data and compiling findings. This will involve several different steps for the students, including:Familiarizing themselves with interview procedures and participating in training activities.Reading relevant academic journals and finding case studies of sustainable buildings that include the necessary information (building drawings, bill of materials and completed LCAs).Reaching out to researchers and academics to obtain the data and/or extract the relevant information from sources. Recording, organizing, and storing results according to conventions.Verifying that data is recorded accurately.Compiling summary notes of the buildings' key carbon reduction strategies and features.
Building the Tuuli Building Decarbonization Strategies Database
We are thrilled to present an exciting opportunity for talented students to contribute to our new project, Tuuli Building Decarbonization Strategies Database.In this project, we will be creating a database of sustainable buildings and the carbon reduction strategies that were implemented to make them low carbon. Students will assist in conducting research, collecting data and compiling findings.This will involve several different steps for the students, including:Familiarizing themselves with interview procedures and participating in training activities.Reading relevant academic journals and finding case studies of sustainable buildings that include the necessary information (building drawings, bill of materials and completed LCAs) and extract relevant information.Recording, organizing, and storing results according to conventions.Verifying that data is recorded accurately.Compiling summary notes of the buildings' key carbon reduction strategies and features.
Create Web & Graphic Designs
Our company has been using design templates and assets we've compiled from a variety of sources (scrappy MVP ◡̈) and although we have been making moves with the current branding, we are looking to standardize and revamp! This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Marketing & Content Creation about Sustainable Building Strategies
Our organization is passionate about promoting the latest innovations and policies around building decarbonization. We want to increase awareness about how the industry is progressing towards net zero carbon. We would like to collaborate with students to research the latest advancements, and to write first drafts of blog and social media posts on the topic. This will involve several different steps for the students, including:Familiarizing themselves with our organization.Conduct research on the latest innovations and policies in the building industry. Summarize the research for internal team learning.Write first drafts of blog and social media posts to be published online.Verifying content for accuracy and consistency.Reviewing citations for accuracy and consistency.Bonus steps in the process would also include:Developing guidelines for writing and editing for future
Marketing Assistant
We are seeking a motivated and detail-oriented Marketing Assistant to join our team and contribute to the enhancement of our brand's online presence. The primary focus of this project is to optimize our social media campaigns, with a particular emphasis on platforms such as Facebook, Instagram, and Twitter. This entry-level position is an excellent opportunity for someone passionate about marketing to gain hands-on experience in a dynamic environment.
Product Design & Prototype
To expand our product offering with a new ergonomically-designed line, we need insights into how we can redesign existing popular equipment and what products have the most design potential. We are interested in gaining insights on popular products that could be redesigned to be more usable and comfortable and included in our new ergonomic line. We would also like a prototype of a single product to be included in our new line.
Marketing Plan
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.