Digital Marketing for a B2B SaaS Climate-tech Startup

Open
Tuuli
Toronto, Ontario, Canada
Employer
(1)
3
Preferred learners
Anywhere
Academic experience
Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market social media
Project scope
What is the main goal for this project?

Our company does digital marketing in order to build our brand image and credibility. We would like to collaborate with students to develop a more robust digital marketing content.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing existing marketing content in the form of posts, emails, website, etc.
  • Develop content according to our social media calendar to increase website/linkedin traffic.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Develop and deployment of marketing content

Final deliverables should include

  • Marketing materials.
Supported causes
Climate action
About the company
2 - 10 employees
Real estate, Construction, engineering & trades, Technology

Buildings are a significant contributor to the global CO2 emissions crisis, accounting for over 40% of all emissions. As a result, investors and governments around the world have set mandatory carbon targets to reduce building emissions. Real estate developers are struggling to meet these targets and often resort to spending over $200k per project in consulting fees to avoid getting fined. Theyโ€™re then presented with generic and costly carbon reduction strategies, skyrocketing project costs even further. As stricter targets are implemented around the world, it only gets harder for developers to build carbon compliant buildings within their budgets.

That's why at Tuuli, weโ€™re building software to help design teams measure, reduce and monitor the carbon emissions of their buildings and portfolios to meet carbon targets. No matter the stage of design, Tuuli can estimate a buildingโ€™s embodied carbon intensity and suggest cost-effective carbon reduction strategies tailored to the building.