Marketing Plan
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
Supported causes
About the company
Buildings are a significant contributor to the global CO2 emissions crisis, accounting for over 40% of all emissions. As a result, investors and governments around the world have set mandatory carbon targets to reduce building emissions. Real estate developers are struggling to meet these targets and often resort to spending over $200k per project in consulting fees to avoid getting fined. They’re then presented with generic and costly carbon reduction strategies, skyrocketing project costs even further. As stricter targets are implemented around the world, it only gets harder for developers to build carbon compliant buildings within their budgets.
That's why at Tuuli, we’re building software to help design teams measure, reduce and monitor the carbon emissions of their buildings and portfolios to meet carbon targets. No matter the stage of design, Tuuli can estimate a building’s embodied carbon intensity and suggest cost-effective carbon reduction strategies tailored to the building.