Rodolfo J. Anton
Rodolfo J. Anton
Learner -
2
Location
Vancouver, British Columbia, Canada
Bio

I am an enthusiastic marketer, eager to go the extra mile, negotiator, and analytical professional with 15+ years of experience in leading FMCG companies in different geographies, primarily in sales and marketing roles with a focus on the food and beverage industry. In the last 10 years, I've been working in the spirits and wine industry.

Portals
Categories
Digital marketing Market expansion Sales strategy Event planning Hospitality, tourism & culinary arts

Skills

Auditing 1 Branding 1 Cash handling 1 Customer service 1 Digital marketing 1 Email marketing 1 Food safety and sanitation 1 Graphic design 1 Marketing 1 Marketing materials 1 Numeracy 1 Operations 1 Research 1 Restaurant operation 1 Search engine optimization 1 Social media 1 Teamwork 1 Training and development 1 Typography 1

Socials

Achievements

Latest feedback

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Recent projects

Work experience

Group Key Account Manager Off Trade
VINOTECA.COM VINUX
Mexico City, Mexico City, Mexico
February 2018 - May 2022

Responsible for managing and executing strategies designed to meet the organization's sales goals across different trades and with the world’s best wineries, including margin improvement and revenue generation. Contribute to creating and implementing annual strategic business plans (JBP) and developing marketing programs.

Head Shopper Marketing Hacker
Shopping Hacks S.A de C.V., Self-employed
Mexico City, Mexico City, Mexico
May 2017 - December 2019

As keen shopper marketing and visual merchandising professional, I create from scratch this boutique food & beverage shopper marketing agency with the ultimate purpose of sharing best practices I’ve learned in global companies to help brands develop strategic go-to-market programs across various disciplines, including BTL, shopper, trade mkt, and category management. We had top brands in our portfolio.

Customer & Trade Marketing Manager
CASA CUERVO - Becle
Mexico City, Mexico City, Mexico
September 2012 - May 2017

Responsible for developing and executing shopper solutions that meet the consumer needs and grow our business, promoting a sustainable and profitable business model for our customers.

Education

Master, MBA
The University Canada West
July 2022 - Current
Bachelor, International Marketing
UNiversidad del Pedregal
January 2003 - December 2007