- Description
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University Canada West is a contemporary independent university located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. Courses are offered at our downtown Vancouver campus and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications.
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Strategic Management Analysis
MGMT 661
Seeking organizational growth? Recruit University Canada West graduate students as student-consultants. They will evaluate or assist with your business strategy, suggest improvements, and develop action plans and various analyses over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.Engagement: we will need company representatives to participate in one two-hour virtual session and one one-hour virtual session with our students. These will be scheduled based on company representative availability.
Digital marketing Strategy
MRKT223
Our learners are capable for the following:Innovative Ideas: Learners will bring fresh perspectives and creative solutions tailored to the company’s brand and audience.Content Creation: Our learners are skilled in crafting engaging content across various platforms, ensuring alignment with the company’s voice and goals.Audience Engagement Strategies: They understand how to effectively engage and grow an audience, utilizing best practices for community management.
Marketing Promotion
Distinguish Integrated Marketing Communications concepts (IMC), principles and terminology.2. Analyze and critique a comprehensive IMC plan - including strategy, targeting, positioning, objectives, creative strategy, IMC mix, media planning, and evaluation Program.3. Formulate an IMC plan for best results in a real business project by appreciation of promotion ethics and responsibilities.4. Demonstrate, apply, and communicate elements of marketing communication and incorporate audience perspective, audience message adaptation, data interpretation into an impactful marketing promotion.
Strategic Management Project Fall 2024
MGMT 661
Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.