- Portals
-
-
Vancouver, British Columbia, Canada
-
- Categories
- Branding & style guides Communications Market research Customer segmentation Copy writing
Skills
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Digital Marketing Strategy For a Fashion Inspired Headphones Brand Co
We want students to help us develop an innovative digital marketing strategy to grow and engage our target market. Weβd like to know how we can maximize different channels and what will work best for us.The main questions weβd like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?What are the best way to promote a membership base community with earning opportunities for marginalized youths and young adults?
Written Content Editing
Our organization is passionate about promoting social causes. We ββwant to increase awareness about a particular topic. We would like to collaborate with students to edit and review our written materials.This will involve several different steps for the students, including:Familiarizing themselves with our organization and social initiative ZEP.Educate the public and especially our demographics on the core purpose of the Zuka Brand and that's normalizing wealth for marginalized communities etc.Identifying general areas for improvement in our writing.Correcting grammar mistakes.Verifying content for accuracy and consistency.Reviewing citations for accuracy and consistency.Bonus steps in the process would also include:Developing guidelines for writing and editing for future
Loyalty Program
Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.We would like to collaborate with students to develop new loyalty programs.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Identifying customer actions to be rewarded and types of rewards.Recommending ways to market the program and enroll more customers.Identifying possible partnerships for more attractive offers.Thinking of a loyalty rewards program whereby customers will redeem points on only Zuka Products/ApparelsBonus steps in the process would also include:Recommending ways to gamify our loyalty programs.
Work experience
Properties Consulting Intern
Wasserman
Toronto, Ontario, Canada
May 2022 - September 2022
Worked with the Wasserman team to research sponsorship opportunities for various properties and evaluate assets.
Marketing Manager
Luxton
Toronto, Ontario, Canada
May 2021 - April 2022
Worked with Luxton team to develop marketing launch strategies for the Fall/Winter 2021 season. Reached out to press outlets, coordinated logistics for brand partnerships and developed brand assets. Resulting in successful brand outreach, magazine features, and a contract with a coveted wellness and lifestyle brand.
Social Media & Press Coordinator
Shomigo
Toronto, Ontario, Canada
May 2021 - August 2022
Responsible for researching and developing start-up strategies for social media and press outreach. Worked with the Shomigo team to position the brand in the retail tech space, resulting in a detailed launch and content plan.
Summer Student
InBenefits
Toronto, Ontario, Canada
May 2019 - August 2020
Joined forces with the IT manager to overcome data accuracy issues, ensure member privacy and meet deadlines, resulting in the timely printing of 60,000+ member statements. Worked to organize and retrieve member files and provided information for day-to-day operations, facilitating member communication and pension processing.
Sales Associate
Reformation
Toronto, Ontario, Canada
May 2019 - August 2019
Collaborated with the Reformation Yorkdale team to create valuable customer interactions and meet key performance metrics to effectively introduce the store at their first Canadian location; resulting in increased order values and foot traffic.