Loyalty Program
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.
We would like to collaborate with students to develop new loyalty programs.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Identifying customer actions to be rewarded and types of rewards.
- Recommending ways to market the program and enroll more customers.
- Identifying possible partnerships for more attractive offers.
- Thinking of a loyalty rewards program whereby customers will redeem points on only Zuka Products/Apparels
Bonus steps in the process would also include:
- Recommending ways to gamify our loyalty programs.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Our Business Model (membership base)
- Identification of customer actions and rewards
- Recommendation of marketing strategies
- Identification of partnership opportunities
Bonus steps would include:
- Recommending gamification strategies
Final deliverables should include
- A final report.
- Outlining marketing benefits to the brand
- A presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.
We would like to collaborate with students to develop new loyalty programs.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Identifying customer actions to be rewarded and types of rewards.
- Recommending ways to market the program and enroll more customers.
- Identifying possible partnerships for more attractive offers.
- Thinking of a loyalty rewards program whereby customers will redeem points on only Zuka Products/Apparels
Bonus steps in the process would also include:
- Recommending ways to gamify our loyalty programs.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Our Business Model (membership base)
- Identification of customer actions and rewards
- Recommendation of marketing strategies
- Identification of partnership opportunities
Bonus steps would include:
- Recommending gamification strategies
Final deliverables should include
- A final report.
- Outlining marketing benefits to the brand
- A presentation.
About the company
Zuka Sound Inc., operating as 'ZUKA' is a profit for purpose fashion inspired brand company that is positioning itself to disrupt the entire audio electronics industry via its never before seen product design and quality, premium in studio/concert feel sound and very reasonable pricing. Our ZEP(Zuka Entrepreneurship Program) is our very ambitious global initiative to use our brand and products to offer youths and young adults opportunities to also join us and create wealth for themselves and families. The ZUKA business model is membership base because we want to create and establish a solid community that will educate and support marginalized people. If ZUKA profits so do our membership. PEROD!!