Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty -
(18)
6
Location
Vancouver, British Columbia, Canada
Bio

Dr. Mehdi Akhgari graduated with a PhD in Marketing from the Asper School of Business at the University of Manitoba. Before joining University Canada West in 2017, he was a faculty member at the University of Winnipeg. Dr. Akhgari’s main research stream focuses on relationship marketing and consumer loyalty. He has published in Journal of Retailing and Consumer Services, International Journal of Bank Marketing, Australasian Marketing Journal, and more, and he has presented his research at major conferences, such as ACR and ASAC. Dr. Akhgari has years of experience teaching several marketing courses. In addition, Dr. Akhgari holds a Master’s degree in Textile Management, and a BSc in Textile Engineering, and he has many years of professional and managerial experience in the information technology industry and Canadian food industry (All Natural Meats Inc.).

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University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management

MRKT 621

Oct 15, 2024 - Dec 15, 2024

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Matches 2
Category Communications + 2
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management

MRKT 621

Jul 24, 2024 - Sep 14, 2024

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Matches 6
Category Communications + 2
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management

MRKT 621

Apr 14, 2024 - Jun 19, 2024

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Matches 5
Category Communications + 2
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Digital Marketing Strategy

MRKT 623

Jan 20, 2021 - Mar 24, 2021

This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to helping your organization develope a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Matches 6
Category Communications + 3
Closed