Web Design Improvement for Insider's Edge

The main goal for the project is to enhance the website of Insider's Edge, a business that needs a more user-friendly and visually appealing online platform. The project will involve the following steps for the web design team:- Analyzing the current website and identifying areas for improvement.- Developing a new website layout and design that is more user-friendly and visually appealing.- Implementing the new design and ensuring it is compatible with different devices and browsers.- Testing the new website for functionality and user experience.- Making any necessary adjustments based on user feedback and testing results.

Client Acquisition Strategy for Insider's Edge

The main goal for the project is to find clients for an education consultancy + coaching company, with a focus on students and parents in the Greater Toronto Area. The project also involves creating a strategy to attract these individuals to the services offered by Insider's Edge.

SEO Improvement for Insider's Edge (Consultancy Services)

The main goal for the project is to improve the search engine optimization (SEO) for Insider's Edge's educational services. This will involve researching other educational service companies in the area, conducting an SEO analysis, creating keywords, adding SEO to the current WordPress website, and generating backlinks through various other websites such as Instagram and Pinterest to reach a larger audience. At the end of the project, students will build and present to me their findings including improvements and suggestions to Insider's Edge SEO as well as the company's website, social media, etc.

Social Media Marketing for BS Transport

The main goal for the project is to create and implement a comprehensive social media marketing strategy for BS Transport to increase brand awareness and drive rental bookings for cars, trucks, and other forms of transportation. This will involve several different steps for the learners, including:- Conducting a thorough analysis of the target audience and their behavior on Instagram and other social media apps.- Developing engaging and visually appealing content to showcase the rental services offered by BS Transport.- Creating a content calendar and scheduling posts to maintain a consistent presence on social media platforms.- Implementing paid advertising campaigns to reach a wider audience and drive traffic to the company's website for bookings.- Monitoring and analyzing the performance of the social media marketing efforts to make data-driven adjustments and improvements.

Content Creation Strategy for BS Transport

BS Transport, a logistics and transportation company, is looking to enhance its online presence and customer engagement through high-quality content creation. The goal of this project is to develop a comprehensive content strategy that aligns with BS Transport's brand values and business objectives. The project will involve researching industry trends, identifying target audience needs, and creating a variety of content types such as blog posts, social media updates, and informational guides. This will provide learners with an opportunity to apply their knowledge of digital marketing, content creation, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.