Client Acquisition Strategy for Insider's Edge

Closed
Insider's Edge
London, Ontario, Canada
Owner
(58)
4
Preferred learners
Anywhere
Academic experience
Categories
Market research Project management Competitive analysis Market expansion Sales strategy
Skills
target market coaching marketing materials customer acquisition management
Project scope
What is the main goal for this project?

The main goal for the project is to find clients for an education consultancy + coaching company, with a focus on students and parents in the Greater Toronto Area. The project also involves creating a strategy to attract these individuals to the services offered by Insider's Edge.

What tasks will learners need to complete to achieve the project goal?
  • Researching and analyzing the target market in the Greater Toronto Area
  • Developing a client acquisition strategy tailored to students and parents
  • Creating marketing materials and campaigns to attract the target audience
  • Crafting and sharing compelling narratives about the company's offerings, achievements, and potential to amplify Insider's Edge's reach and recognition in the education sectors.
  • Fostering an online community of stakeholders, including students, parents, student leaders, teachers, and industry influencers, who are actively interested and engaged with Insider's Edge.


Final deliverables should include:

  • A written report outlining the client acquisition strategy
  • A presentation summarizing the strategy and any results if applicable



Supported causes
Quality education
About the company
2 - 10 employees
Education

At Insider’s Edge, we’re driven by a singular mission: to bridge the gap between university students and the dynamic world of finance. Created with a passion for nurturing the growth of aspiring finance professionals, our platform emerged from the need to provide a helping hand to students navigating their academic journey and aspiring to thrive in the finance industry. We understand that the most valuable insights come from those who have already walked the path, which is why we gather wisdom from seasoned individuals within the finance sector and those who were once in your shoes. Through their experiences and expertise, we aim to equip you with the practical knowledge and guidance that textbooks alone can’t offer. Insider’s Edge is more than a blog – it’s your conduit to real-world insights, empowering you to make informed decisions, shape your finance career, and flourish in the exciting challenges that lie ahead.