Douglas College

New Westminster, British Columbia, Canada

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

Douglas College

New Westminster, British Columbia, Canada

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

Douglas College

New Westminster, British Columbia, Canada

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

Douglas College

New Westminster, British Columbia, Canada

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.