First Aid and CPR Training Initiative

Will2well Inc. aims to expand its business by establishing a new sub-category focused on providing First Aid and CPR training. The goal is to become an official training partner of the Red Cross, starting from the ground up. This project involves researching the requirements and processes needed to become a certified training partner, developing a comprehensive business plan, and creating a marketing strategy to attract clients. The project will provide learners with the opportunity to apply their knowledge of business development, strategic planning, and marketing. The tasks are closely related and can be completed by a team of business students within a single academic program.

Comprehensive Weight Management Clinic Development

Will2Well Inc. aims to expand its services by transforming into a comprehensive weight management clinic. The goal is to create a holistic program that integrates nutritional guidance, physical activity plans, and behavioral support to assist clients in achieving sustainable weight management. The project involves researching best practices in weight management, analyzing current service offerings, and identifying gaps that need to be addressed. The team will develop a strategic plan that outlines the necessary steps to transition into a full-service clinic. This project provides an opportunity for learners to apply their knowledge of health sciences, business strategy, and project management in a real-world setting. The focus will be on creating a cohesive plan that aligns with Will2Well's mission and values, ensuring a seamless transition and enhanced client experience.

Customized Fitness Plan Development

Will2Well Inc. aims to enhance their personalized fitness and health services by developing customized workout plans and conducting comprehensive fitness assessments. The goal of this project is to create tailored workout plans for different client profiles, ranging from beginners to advanced fitness enthusiasts. The project will involve researching various fitness routines, understanding client needs, and integrating personal training principles. The team will also design a standardized assessment protocol to evaluate clients' fitness levels and track their progress over time. This project will allow learners to apply their knowledge of exercise science, client assessment, and personal training to create practical, real-world solutions.

Zahra Zahed Commercial Website Development

The goal of this project is to create a professional and user-friendly commercial website for Zahra Zahed, a brand that requires an online presence to showcase its products and services. The website should be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. The project will involve tasks such as designing the website layout, developing the necessary web pages, integrating e-commerce functionalities, and ensuring the site is SEO-friendly. The team will apply their classroom knowledge of web development, user experience design, and digital marketing to complete this project. The final website should reflect the brand's identity and meet industry standards for commercial websites.

Mobile App Port

Our company advertises thousands of products online. We use an app to connect with our customers, and we want to make it compatible with more devices.We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Familiarizing themselves with the features we would like to re-implement in the adapted version.Recreating features for our ported version.Recommending ways to minimize the challenges of app porting.Bonus steps in the process would also include:Testing the new app.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Restructure a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges.We would like to collaborate with students to find and complete grant applications.This will involve several different steps for the students, including:Familiarizing themselves with our vision statement and a project we have defined.Developing a needs statement that characterizes the community problem and justifies the need for our project and funding.Identifying potential sponsors and funding opportunities that are a good fit for our organization and project.Improving the clarity and persuasiveness of our company's grant proposal writing.Bonus steps in the process would also include:Identifying new opportunities for community projects.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.