Will2well Inc. aims to expand its business by establishing a new sub-category focused on providing First Aid and CPR training. The goal is to become an official training partner of the Red Cross, starting from the ground up. This project involves researching the requirements and processes needed to become a certified training partner, developing a comprehensive business plan, and creating a marketing strategy to attract clients. The project will provide learners with the opportunity to apply their knowledge of business development, strategic planning, and marketing. The tasks are closely related and can be completed by a team of business students within a single academic program.

The project deliverables include a detailed business plan outlining the steps to establish the training sub-category, a report on the requirements for Red Cross partnership, and a marketing strategy document. Additionally, a presentation summarizing the project findings and recommendations will be prepared. These deliverables will collectively demonstrate the feasibility and strategic approach for launching the new business initiative.