SEO, Google Ads and Social Media Strategy

We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that we could useResearching Search Engine Optimization requirements for us to rank on the first page of Google.Optimize our Google Ads campaignConstructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using social media analytics to tailor the content calendar to our followers activity, rather than general trends