We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that we could use
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Optimize our Google Ads campaign
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using social media analytics to tailor the content calendar to our followers activity, rather than general trends

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords..
• Optimized our Google Ads campaign

Bonus steps would include:

• Tailoring the content calendar to our followers' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar.