SEO & Social Media Strategy to Drive Electronics & Clothing Recycling

Number of positions available: Up to 3Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:1. Keyword analysis to determine relevant search terms to our organization2. A strategy document to outline:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and share3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site4. Creating engaging content for prominent media websitesWe’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve better awareness of the problems associated with electronic and textile waste and the solution of doorstep collection by Retrievr. Our goal is to reach 5% participation in our current service area (we are currently at 2% with minimal marketing).This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation : Recycling

Number of positions available: 1We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.So many people don't know where or how to recycle. To assist, Retrievr offers specific recycling services of electronics and textiles. Our goal is to also become a one stop shop for our customers to find out where they can recycle items that we do not accept (xmas trees, razors, Britta filters, etc.)To accomplish this, we expect the student(s) will:Research recycling options for our service areasWrite copy for our websiteWrite blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.