SEO & Social Media Strategy to Drive Electronics & Clothing Recycling
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of positions available: Up to 3
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
4. Creating engaging content for prominent media websites
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve better awareness of the problems associated with electronic and textile waste and the solution of doorstep collection by Retrievr. Our goal is to reach 5% participation in our current service area (we are currently at 2% with minimal marketing).
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What is the main goal for this project?
-
Number of positions available: Up to 3
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
4. Creating engaging content for prominent media websites
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve better awareness of the problems associated with electronic and textile waste and the solution of doorstep collection by Retrievr. Our goal is to reach 5% participation in our current service area (we are currently at 2% with minimal marketing).
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
Retrievr is an on-demand collector of electronics and clothing for recycling and resale, based in New York City and operating in the Philadelphia, PA area.