- Description
-
The Inclusivity Institute for Better Data (IIBD) holds a steadfast mandate to engender an equitable future, anchored in the principles of diversity, equity, and inclusivity. As a non-profit consultancy, our primary role extends beyond research, underlining the profound significance of community development and engagement. Our commitment is hinged upon fostering inclusive growth, upholding objectivity, and driving impactful change responsibly.
Our key endeavor is to provide comprehensive data collection and visualization services, tailoring our offerings to the unique needs of equity-deserving groups. We are dedicated to transforming complex data into clear, comprehensible visualizations, equipping organizations, individuals, and governments with the tools necessary for informed decision-making. We strongly believe that the potency of accurate, accessible data lies in its ability to stimulate advocacy, inform policy development, and direct resource allocation.
At IIBD, we offer a diverse range of services including storytelling, strategic planning, and diversity consulting. These competencies enable us not only to build narratives that engage various stakeholders, but also to craft strategies that reinforce our core values of inclusiveness and impact. By focusing on these elements, we aim to amplify marginalized voices, challenge systemic barriers, and foster an environment that promotes fairness and understanding.
- Number of employees
- 2 - 10 employees
- Company website
- https://www.inclusivityinstitute.ca
- Industries
- Business services Non-profit, philanthropic & civil society
Recent projects
Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Mapping Black Renters in the Greater Toronto Area: Addressing Urban Inequities through Gamification
The goal of this project is to shed light on housing disparities faced by black renters in the GTA and explore the intersectionality of race with various socio-economic variables. The project aims to provide researchers, academics, policymakers, journalists, and students with a central repository of data that explores the intersectionality of race, class, income, employment, education, immigrant or citizen status, and various urban indicators such as access to transit, public/green space, amenities, schools, daycares, health facilities, community centers, crime rates, and housing characteristics such as landlord type and housing type.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
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