Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Effectively relaying our Brand's purpose regarding our Social initiative ZEP (Zuka Entrepreneurship Program)Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Teaching and Research Project 23-24

During this project, students will researching various teaching techniques that can be used for asynchronous and synchronous learning. The first part of the project will be researching effective ways to help students in K-12 as well as post-secondary students. The second part of the project will be implementing the various techniques in an online setting and determining which method is the most effective ways of teaching difficult concepts online.Main Goal: Research synchronous and asynchronous teaching techniques to teach K-12 students. The candidates will be working closely with our teaching team and will learn new transferable and soft skills that will help them with teaching and tutoring K-12 students. The candidates will hone and improve these skills over the 80 hours.

EduTutor Website Development 23-24

Our company works with tutors, educators, students and parents across the globe. Our social venture strives to provide affordable and quality tutoring and to provide opportunities for a diverse group of tutors to find flexible work.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

EduTutor - Market Expansion Research 23-24

EduTutor is looking to expand to the United States and Western Canada. We have many students around the world but plan on exploring the West Coast. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.