Google Ads Campaigns 2023/2024 - Fund-Raising and Client Acquisition

Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns;2) General online fund-raising for the organization using Google Ads;3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs.A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns.We are looking for students who have some Google Ads experience.

Strategy Development to Facilitate Gender Equity in Sports

Centre Solaris is a charitable organization that caters to low-income families. The organization has launched a program to increase sports participation for equity disadvantaged groups including women, girls, the disabled, and LGBTQ2I+.We are looking for team members to explore and research social barriers for these groups to participate in sports in Canada and ways to remove those barriers. The project will include the following activities:- Research on social barriers that prevent equity-deserving groups from participating in sports.- Strategies to remove the barriers and increase sports participation.We are looking for convincing and persuasive social research and strategy recommendations.

Social Media Strategy for Sports Camps

Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline social media requirements to increase the number of followers/likes and share.Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site.Students will be introduced to and provided with tools to work on the project.

Blogging on the Women Participation in Sports in Canada

Centre Solaris is a charitable organization that caters to low-income families. The organization has launched a program to increase sports participation for equity disadvantaged groups including women, girls, the disabled, and LGBTQ2I+.We would like to collaborate with students to create blog posts that explore women's participation in sports in Canada. The blogs should raise the issues of sports equality, barriers to participation, and policies to encourage sports participation.This will involve several different steps for the students, including:Familiarizing themselves with our goals, subject matter, and social challenges of women's participation in sports.Recommending topics for our blog posts.Drafting blog posts relevant to our causeRevising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.