Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters
The main goal of this project is to Strategic Product Launch CampaignOptimize Profile and Establish Content Best PracticeRefining Target AudienceDigital Media Marketing Platform > Use Case > Success MetricsLinkedIn - MoMG - 50%Post - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personalNewsletter - Bi-weekly/MonthlyEvents - CommunityBook of Business - B2B/ B2C/ B2GReddit - Social ROIPost - Text, Image & VideosLive - Host AMA Playbook & Articles - SubredditBook of Business - B2B/ B2C/ B2GMeta Platforms - Cross postPost - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personalReels - Digital CreatorEvents - CommunityBook of Business - B2B/ B2C/ B2GPage and GroupsYouTubePost - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Reels - Digital CreatorEvents - Community EngagementBook of Business - B2B/ B2C/ B2GTiktokPost - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Reels - Digital CreatorEvents - Community EngagementBook of Business - B2B/ B2C/ B2GTwitterPost - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Reels - Digital CreatorEvents - Community EngagementBook of Business - B2B/ B2C/ B2GWeChatPost - Text, Image & VideosLive - Behind the scene, Fireside chat, Postcast type Reels - Digital CreatorEvents - Community EngagementBook of Business - B2B/ B2C/ B2GEmails/ WebsiteNewsletterBlogQuoraWeChat
Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:Where should advertising be targeted for the target demographic?How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)?Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.)What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)?We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market research Social media ad optimizationIndustry size and market potentialCompetitive landscapeStrategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic)We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.
S.T.A.R.T Curriculum Development Project
The GoalTo create a comprehensive curriculum for the S.T.A.R.T program, which stands for Systematic Training and Restoration Team. The program has two sidesFor businesses and homeowners looking to streamline their lives and workFor struggling professionals with mental health and work issues. The curriculum should address the needs of both sides and provide ongoing support
Feasibility Study for Recording Studio in Calgary
The main goal for the project is to conduct a feasibility study to determine the possibility of building a recording studio in Calgary. This will involve conducting a cultural impact study, financial projections, and developing methods to attract industry leaders to Calgary.
Course Material Development for Robymisterdrums Enterprise
The main goal for the project is to work with a group of business owners to write course material for a series of workshops that will be used in a variety of different applications and venues including: online course, live on location workshops, expos, and other applications. This will involve several different steps for the students, including:Collaborating with business owners to understand the content and goals of the workshops.Researching and developing course material for online and live workshops.Creating engaging and interactive content that can be used in various applications and venues.Incorporating feedback from business owners and making necessary revisions to the course material.
Work Integrated Learning Project (Market Research)
The main goal for the project is to conduct market research to understand the target audience for Nikisar Inc's short stories and to identify potential opportunities for growth and engagement within the community.This will involve several different steps for the students, including:- Conducting surveys and interviews with community members to gather insights on their preferences and interests.- Analyzing the data collected to identify trends and patterns that can inform future content creation.- Researching competitors and similar media and production houses to understand the market landscape.- Creating a comprehensive report with recommendations for potential strategies and initiatives based on the market research findings.