Leslie Andrachuk
Leslie Andrachuk
Digital Director -
(2)
3
Location
Toronto, Ontario, Canada
Bio

Leslie is a global digital marketing and publishing executive, having spearheaded digital at The Toronto Star, The Globe and Mail, Global Television and a number of global brands such as Vodafone Romania and McCann Erickson Romania. Leslie also spent 2 years as Director of Marketing at HomeStars after which she launched her own media network celebrating Powerful women called Alpha Woman. Presently, Leslie is helping build Canada's fastest-growing Healthcare media network, the Health Insider, where she looks forward to making a difference in the health of all Canadians. Leslie is fluent in both French and English, is an avid skier and mother to her amazing 18 year old son.

Companies
  • RSRS
    Toronto, Ontario, Canada
Categories
Healthcare Market research Digital marketing Copy writing Social media marketing

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Recent projects

Partner Marketing Coordinator Virtual Internship - Events

At Eve's Collective we are launching a 4-part virtual event series taking place from June to September. We are on-boarding affiliates as well as sponsors and are seeking an intern who is interested in learning about and managing the following:Affiliate partnership management:On-boarding affiliatesCreation and distribution of promotional assets for affiliatesTraining affiliates on affiliate platformResponding to affiliate queries and concernsManage execution of sponsors campaigns Updates to asset folders for affiliate and media sharesMonitoring affiliates and producing regular reports for management to ensure they are meeting commitmentsCoordination of affiliate schedule for shares, mentions, engagement etc.Sponsorship program management:Program coordinator for sponsorship campaignsEnsure Eve's Collective receives all assets needed from sponsor to run agreed-upon marketingSchedule marketing, ensure it runs per scheduleEnsure client is prepared for event with speaker duties etc. Create client reports

Matches 0
Category Communications + 4
Closed

Marketing Intern

Positions available: 1Looking to learn and get experience in marketing in the cannabis industry? Look no further!Our mission at Eve's Collective is to build a female-dominated cannabis movement that will grow as a recognizable icon that women can trust and celebrate. In June 2021 we are launching a 4-part event series as well as a media network that enables brands to reach cannabis-friendly women through unique and impactful initiatives. We’re looking for a student to help us source, curate, write, produce, and post on our social media channels content implementing strategies to increase awareness and drive membership for Eve's Collective and/or ticket sales to our event series.Based on our goals, we are looking for the student to work on the following:Content Calendar Curation: timely deployment of all our social media content to Eve's Collective membership and drive event ticket salesSocial Media Management: overseeing different channels that we own and keeping them up-to-datePost social media posts following approved content calendarIncrease followers: Comment on, follow and like other like-minded brands and influencersRespond to or forward any customer service requestsIncrease engagement; respond to comments, likes etc. on proprietary postsReporting - Using approved KPI's, report on impact of marketing tactics (e.g., establish marketing funnel - traffic by source to website/landing page/ticket sale or membership)If you're passionate about social media and want to get experience in this desirable new industry, apply today!

Matches 1
Category Marketing - general + 4
Closed
RSRS
RSRS
Toronto, Ontario, Canada

Marketing Data Project for Canadian Healthcare Media Company

Launched in late September 2022, The Health Insider is a Canadian healthcare media network that (a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking. See https://thehealthinsider.ca/ for more information.The Health Insider is seeking to work on a Capstone project for Marketing data analysis and optimization.At the core of what we are building at The Health Insider is data. via our parent company RSRS, we are fortunate to have an existing database filled with hundreds of thousands of data points that we plan to leverage for email marketing and other purposes. The data, however, is not currently in a format that enables it to be visualized, segmented and extracted by the marketing team.

Matches 1
Category Databases + 4
Closed
RSRS
RSRS
Toronto, Ontario, Canada

Healthcare Content Creation Opportunity for Digital Publication

People are......health. They put much less faith in their doctors today than in any time in prior history, and are demanding options for treatment that go beyond simply a prescription for one more daily pill.  There's a sense that there is more out there worthy of consideration, both within provincial medical systems, but also outside of it. A world of options exist - ranging from the dutifully tested to the anecdotal to the downright irresponsible, and with the added dimensions of DNA testing, genome sequencing, personal data collection and more, the Health Consumer is becoming more informed, enlightened and exposed to a myriad of choices - some of are here and others still yet to come.Launching in late September 2022, The Health Insider (a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking. This project will be focussed on creating content for launch and the first month post-launch.

Matches 1
Category Healthcare + 3
Closed