Improve our Sales funnel

Our company sells a complex line of products for walking multiple dogs. The main problem we are trying to solve is to improve our understanding of user experiences, so we can better inform the customer on what they need to purchase in their particular scenario. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Domain Valuation based on Opportunity Cost Analysis for Global Brands

Parador Interactive Inc seeks to understand the financial impact on global brands (specifically manufacturing & hospitality) valued at $300M or more that do not own their corresponding .com domain names. The project involves conducting a comprehensive market analysis to identify the potential lost opportunity costs associated with this gap. Learners will explore how the absence of a .com domain can affect brand visibility, customer trust, email security and overall market presence. The goal is to provide insights into the economic implications for these brands and suggest strategies to connect with and educate these global companies and their shareholders on the true financial losses and damage to their global brand. This project will allow learners to apply their knowledge of market analysis, brand management, and digital marketing strategies to a real-world scenario in support of determining valuation of .com domain names. - Analyze the current and market landscape for global brands without .com domains. - Assess the potential financial impact and lost opportunities for current global brands with sales over $300,000,000USD - Explore consumer behavior and brand perception related to .com domain ownership vs. localized country domains such as .de (Germany) and .es (Spain) - explore actionable strategies, associated costs and length of time needed for global brands to enhance their digital presence vs acquisition cost of .com domain

BriteStart Community Growth Initiative

The BriteBirch Collective is seeking to expand its BriteStart community by attracting new members who can actively contribute and drive engagement on the platform. The goal is to convert these engaged members into Premium Members, thereby enhancing the platform's value and sustainability. This project involves analyzing current community engagement strategies, identifying potential areas for improvement, and developing innovative approaches to attract and retain new members. Students will apply their knowledge of digital marketing, community management, and user engagement strategies to create a comprehensive plan. The project will focus on understanding the target audience, crafting compelling messaging, and utilizing digital tools to foster a vibrant and active community. By the end of the project, students will have a deeper understanding of community growth dynamics and practical experience in implementing engagement strategies.