Online Health Services Section for Health and Wellness Website

NEW SERVICES PROJECT OUTLINE and INFORMATION IndiGrowth Health & Wellness is launching a new website on January 5th and is looking to add new services to its E-Commerce website. The services the company is looking to add are: 1. Certified Health Coaching 2. Online Counseling Services which is inclusive to Indigenous Focused Counseling. We want to create a platform where licensed Certified Health Coaches and Certified Professional Counselors can be hired as independent contractors and matched with clients through our website. All appointments are booked through our website with customers looking for specific services. The platform will offer Health Coaching and Counseling services from the same portal and a questionnaire will help to distinguish the two services the individual will be looking to use and what their specific needs are after choosing from the two. Each health service will have many distinguishing factors that will need to be filtered through to allow for the proper counselor or coach to be paired with a client. Factors such as: 1. Certified Health Coaching - • Certified Health Coaches will leverage multi-disciplinary clinical expertise around the participant's focus to deal with specific areas that focus on three main categories: I. Nutrition – Nutritional Health Coaching/Meal and Diet Planning Focus will be placed on holistic nutrition II. Fitness – Physical Fitness Goal setting and Fitness Plan Development Specific emphasis will be placed on mobility and injury prevention as well as calisthenics, fundamentals of weight and resistance training III. Mindset – Stress reduction/Self Care/Goal Setting/Mindfulness Coaching evidence-based behavioral change models designed to target and motivate personal engagement and behavior change. 2. Licensed Professional Counselors - IndiGrowth will work with a growing team of highly qualified, licensed, and accredited counselors. Our counselling team will be compliant with Clinical standards, including: Psychotherapist, Counsellor or Social Worker designation Accreditation by a provincial or national licensing body Master's/PhD degree Liability insurance A Canadian criminal record check Experienced in a variety of therapeutic approaches (all counsellors must be experienced in Cognitive Behavioural Therapy - CBT) Experienced in a wide array of treatment areas, including anxiety, depression, stress, trauma, and many more. To ensure an excellent experience for our counselors and clients, we provide training and ongoing support to our counseling team. Type of Counseling Offered · IndiGrowth does not focus on one style of counseling. Instead, it relies on the therapist to determine the best modality for your needs. That said, all the counselors have specialized training in specific types of counseling. Some of the more common treatment methods include: Cognitive-behavioral therapy (CBT) Mindfulness therapy Emotionally focused therapy (EFT) Solution-focused therapy Trauma-focused therapy Acceptance and commitment therapy (ACT) Motivational interviewing Dialectical behavioral therapy (DBT) Client-centered therapy Psychodynamic therapy Family therapy Counseling sessions will help clients with numerous issues ranging from: Abuse Addiction Anxiety Anger management Body image Depression Eating disorders Family conflict/Reunification Grief LGBTQ matters Relationships Suicide Sexual assault Self Esteem Sleep disorders Stress TASKS – Wire Framing High fidelity mock-ups and designs creating the draft section for the website's services DELIVERABLES - I have attached some links for a detailed outline of the project and what we are looking to accomplish with the project. Website Services Info.docx Company Information/Value Propositions/ USP's IndiGrowth Company Information.docx

Cyber Security and IT protection for Website Serivces

NEW SERVICES PROJECT OUTLINE and INFORMATION IndiGrowth Health & Wellness is launching a new website in January 2022 and is looking to add new services to its E-Commerce website. The services the company is looking to add are: 1. Certified Health Coaching 2. Online Counseling Services which is inclusive to Indigenous Focused Counseling. We want to make sure that the services we offer are secure and meet the requirements for protecting peoples personal information as well as what needs to be done to meet the requirements to have the services covered by Canadian Insurance policys. Defining what the regulations are for providing online services and best practices for online services and an analysis of how similar platforms performed would be vital in developing these services. POSSIBLE TASKS – · Developing IT SECURITY PLAN · Developing best practices for online services and implementing them into a website. • Creating an AI based questionnaire that will allow individuals to be paired with online professional counselors and health coaches I have attached some links for a detailed outline of the project and what we are looking to accomplish with the project. Website Services Info.docx Company Information/Value Propositions/ USP's IndiGrowth Company Information.docx

Social Media Strategy

IndiGrowth Health & Wellness is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Mock-Ups of Products . Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites . Working with tools and programs such as Instagram, Facebook, Youtube, TikTok,Wechat We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Our key objectives for this program are to build brand awareness, lead generation, and conversion as well as increasing followers. The project will have a budget that will be decided depending on the size of the team and the duration of the project. Students will create a digital marketing strategy that will utilize images and video content as well as the use of affiliate marketing and referral plugins as well as pay-per-click marketing campaigns to accomplish our goals. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Strategic Business Plan and Export Market Entry Plan

We are looking to have our existing business plan reviewed and redeveloped. We will be obtaining our regulatory licenses for our first two products (Class III NHP licenses) from health Canada soon (estimated date February 2022). We have applied for our third product license (a Class II NHP) in December 2021. Things we are looking for the products part of this project would be: Goal #1 Investigating the competitive landscape to identify key messaging for promotion. Review our pricing strategy based on industry research and customer surveys. Identify key Export market opportunities through location analysis and customer surveys. Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service. understanding whether the fundamentals are followed as per a textbook We are also looking to find distribution partners in foreign markets such as the United States and channel partners Goal #2 The company is in the process of creating a services platform for its newly designed website and is looking to add new services to its E-Commerce website. The services the company is looking to add are: 1. Certified Health Coaching 2. Online Counseling Services which is inclusive to Indigenous Focused Counseling. The platform will offer Health Coaching and Counseling services from the same portal and a questionnaire will help to distinguish the two services the individual will be looking to use and what their specific needs are after choosing from the two. Each health service will have many distinguishing factors that will need to be filtered through to allow for the proper counselor or coach to be paired with a client. Factors such as: 1. Certified Health Coaching - • Certified Health Coaches will leverage multi-disciplinary clinical expertise around the participant's focus to deal with specific areas that focus on three main categories: I. Nutrition – Nutritional Health Coaching/Meal and Diet Planning Focus will be placed on holistic nutrition II. Fitness – Physical Fitness Goal setting and Fitness Plan Development Specific emphasis will be placed on mobility and injury prevention as well as calisthenics, fundamentals of weight and resistance training III. Mindset – Stress reduction/Self Care/Goal Setting/Mindfulness Coaching evidence-based behavioral change models designed to target and motivate personal engagement and behavior change. 2. Licensed Professional Counselors - IndiGrowth will work with a growing team of highly qualified, licensed, and accredited counselors. Our counselling team will be compliant with Clinical standards, including: Psychotherapist, Counsellor or Social Worker designation Accreditation by a provincial or national licensing body Master's/PhD degree Liability insurance A Canadian criminal record check Experienced in a variety of therapeutic approaches (all counsellors must be experienced in Cognitive Behavioural Therapy - CBT) Experienced in a wide array of treatment areas, including anxiety, depression, stress, trauma, and many more. Type of Counseling Offered · IndiGrowth does not focus on one style of counseling. Instead, it relies on the therapist to determine the best modality for your needs. That said, all the counselors have specialized training in specific types of counseling. Some of the more common treatment methods include: Cognitive-behavioral therapy (CBT) Mindfulness therapy Emotionally focused therapy (EFT) Solution-focused therapy Trauma-focused therapy Acceptance and commitment therapy (ACT) Motivational interviewing Dialectical behavioral therapy (DBT) Client-centered therapy Psychodynamic therapy Family therapy Counseling sessions will help clients with numerous issues ranging from: Abuse Addiction Anxiety Anger management Body image Depression Eating disorders Family conflict/Reunification Grief LGBTQ matters Relationships Suicide Sexual assault Self Esteem Sleep disorders Stress