Market Expansion Research
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of services. With your help, we hope to analyze current market trends and collect information on potential customers and competitors for the following services and technologies that can help HVAC mechanical service companies provide better energy efficiency solutions for their clients, such as property and facility managers and building operators:
- Energy management and efficiency solutions for buildings.
- GHG Emissions Reduction.
- Energy Audits.
- Retro-Commissioning.
- Energy Management Systems.
- Smart Building Solutions.
- Incentive and Rebate Assistance.
This will involve several different steps for the students, including:
- Researching the target market in Calgary, Alberta including data such as demand, spending power, accessibility, and creating a weighted decision matrix to assign importance to each factor.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Research our target market in Calgary, Alberta and create a weighted decision matrix.
- Create a survey based on the appropriate target market.
- Analyze survey data collected, using the weighted decision matrix they created to decide market demand and the best services for us to expand to.
- Create a report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
- A slide deck to be presented to the CEO explaining the report including all choices made and recommendations.
- What is the main goal for this project?
-
As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of services. With your help, we hope to analyze current market trends and collect information on potential customers and competitors for the following services and technologies that can help HVAC mechanical service companies provide better energy efficiency solutions for their clients, such as property and facility managers and building operators:
- Energy management and efficiency solutions for buildings.
- GHG Emissions Reduction.
- Energy Audits.
- Retro-Commissioning.
- Energy Management Systems.
- Smart Building Solutions.
- Incentive and Rebate Assistance.
This will involve several different steps for the students, including:
- Researching the target market in Calgary, Alberta including data such as demand, spending power, accessibility, and creating a weighted decision matrix to assign importance to each factor.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Research our target market in Calgary, Alberta and create a weighted decision matrix.
- Create a survey based on the appropriate target market.
- Analyze survey data collected, using the weighted decision matrix they created to decide market demand and the best services for us to expand to.
- Create a report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
- A slide deck to be presented to the CEO explaining the report including all choices made and recommendations.
Supported causes
About the company
STAT Climate Control Solutions was formed in 2001 as an alternative to large commercial HVAC companies in Calgary, with an eye toward providing quality and reliable service at an affordable price. As we have grown over the years, we are proud to say we have been able to maintain the same level of service and commitment to our customers as when we first started and will continue to do so. We have managed to do this by growing our company at a rate that allows us to provide top quality service and response without sacrificing quality.
We specialize in commercial HVAC/mechanical service, maintenance and installations in Calgary and surrounding area. Currently our customer base includes commercial properties, utility companies, telecom companies, shopping malls, retail office complexes and apartment buildings
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