We are a mechanical company with HVAC as specialty and considering the general trends and the nature of the Critical Environment Services, we identify the following opportunities:

1. Growing Emphasis on Indoor Air Quality: With increasing awareness about the importance of indoor air quality, especially post-COVID-19 pandemic, there is likely to be a growing demand for services that ensure clean and safe indoor environments in critical settings like healthcare facilities, laboratories, and manufacturing units.
2. Regulatory Compliance: The need for compliance with stringent regulatory standards in various industries (pharmaceuticals, healthcare, etc.) suggests a steady demand for Critical Environment Services to ensure that these standards are consistently met.
3. Technological Advancements: As technology in HVAC systems and environmental controls continues to advance, there will be opportunities for offering sophisticated services that integrate these new technologies.
4. Specialized Market Segment: Critical Environment Services cater to a niche but essential market segment. Organizations operating in sectors where environmental control is crucial (like biotech, pharmaceuticals, data centers) will continue to require these specialized services.

For STAT Climate Control Solutions, venturing into Critical Environment Services could be a strategic expansion. So with your help, we would like a comprehensive business plan to launch Critical Environment Services as a new offering and devise go-to-market strategies.

The business plan can be created by using the lean business model canvas or any business plan outline that the students like.

In this project, students will have the opportunity to further develop their skills in identifying and evaluating opportunities, crafting successful strategies, gauging resource needs, and proficiently presenting their plans to potential investors. This experience will substantially enrich their existing expertise in entrepreneurship and business management.

By the end of the project, students would complete the following activities:

• Market research - industry target customer
• Problem - what are the top problems we want to address? What are the current solutions to these problems?
• Solution - outline a possible solution to each problem
• Key metrics - like the key metrics that show how our business is doing
• Unique Value Proposition - single, clear, compelling message that states why we are different and worth paying attention to. List your X to Y analogy, e.g. YouTube to Flickr for videos
• Unfair advantage - an advantage we possess that cannot be easily copied
• Channels - list path to our customers both inbound and outbound
• Customer segments - list our target customers and users. List the characteristics of our ideal customer
• Cost structure - list our fixed and variable costs
• Revenue streams - list our sources of income

Please find an example of a business plan outline below:

1) Executive Summary

2) Company Description

3) Industry Target Customer and Competitive Analysis

4) Product/Service plan

5) Marketing Plan

6) Operation and Development Plan

7) Management Team

8) Critical Risk

9) Offering

10) Exit Strategy

11) Financial Plan

Final deliverable is the business plan.