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Marketing Management MRKT 621.1 (OM)

MRKT 621
Open Closing on July 27, 2025 / 1 spot left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
(1)
6
Timeline
  • July 28, 2025
    Experience start
  • August 1, 2025
    Project Scope of Work Proposal
  • August 4, 2025
    NDA Signed and Submitted
  • September 5, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Social Enterprise
Any industries

Experience scope

Categories
Customer segmentation Marketing strategy
Skills
master of business administration (mba) swot analysis
Learner goals and capabilities

This semester students working in groups of 4-6 will apply their knowledge in marketing. The students' typical work includes:


Identification of the marketing challenge

SWOT analysis

Targeting

Positioning

Segmentation

Recommendations



Learners

Learners
Graduate
Beginner levels
21 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

The students are asked to focus on these aspects of the business being considered as much as possible. They will report by way of a 15-page written report (Marketing report plan) and PPpoint presentation. The students's output is framed by UCW academic rules within the context of the course named MRKT 621. This is an exciting opportunity to have students look at your business from an outsider's point of view and bring in fresh ideas.

Project timeline
  • July 28, 2025
    Experience start
  • August 1, 2025
    Project Scope of Work Proposal
  • August 4, 2025
    NDA Signed and Submitted
  • September 5, 2025
    Experience end

Project examples

  • Example:


Within targeting, provide an analysis of your business based on product, price, place, and promotion.



Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will the company make data available to the students so they can assess its current marketing situation?  *
  • Q2 - Text short
    Will someone be available to communicate with the students on a regular basis?  *
  • Q3 - Text short
    What information do you require from students on an NDA?  *