Small Business Management Capstone

BUSI 660
Closed
University Canada West
Vancouver, British Columbia, Canada
Ladan Fotouhi
Faculty member, Marketing, Strategy and Entrepreneurship
(2)
6
Timeline
  • July 18, 2024
    Experience start
  • September 16, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Communications Market research Product or service launch Sales strategy
Skills
project planning finance business process master of business administration (mba) marketing small business management consulting research timelines
Learner goals and capabilities

Are you experiencing a finance, marketing, or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

Learners
Graduate
Any level
30 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Following the initial discovery meeting with the student team, the business will receive a proposal and scope document that will:

  • identify the core problem
  • outline the strategic goals of the client and how the project will align with these goals
  • describe desired outcomes and client benefit
  • address the project plan with timelines and milestones


The final deliverable (consulting report) will build on the initial scope document and include:

  • An organizational analysis
  • Evidence-based research to support the development of the project recommendations
  • Detailed strategy and recommendations to address the challenges and/or opportunities related to the project
  • An implementation plan outlining required resources
  • Budget and/or financial implications associated with the recommendations
  • Success measures
  • Risks and mitigation (as applicable)
Project timeline
  • July 18, 2024
    Experience start
  • September 16, 2024
    Experience end
Project Examples

The project can deal with any functional area (i.e. marketing, operations, HR, finance, etc.) related to a current state of the business (i.e. start-up business plan, expansion, market diversification, exporting, moving to digital platforms, exit strategies, etc.).