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Social Media Strategy Plan

MARK 3150
Closed
Langara College
Langara College
Vancouver, British Columbia, Canada
Rochelle Grayson
Rochelle Grayson
Educator
1
Timeline
  • September 25, 2017
    Experience start
  • September 26, 2017
    Project Scope Meeting
  • October 24, 2017
    Midway Check In
  • November 28, 2017
    Final Presentation
  • November 28, 2017
    Experience end
Experience
9 projects wanted
Dates set by experience
Preferred companies
British Columbia, Canada
Family owned, Non profit, Small to medium enterprise, Social enterprise, Sole proprietorship, Startup
Any industries
Categories
Communications Marketing strategy
Skills
communications strategy marketing strategy social media social media marketing digital marketing
Learner goals and capabilities

A team of 3-4 student-consultants will develop a goals-based social media strategy plan for your organization.

Learners
Undergraduate
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Upon project completion, your organization will receive:

  • 15-minute presentation on recommendations with additional 5-minute Q&A .
  • Presentation slides.
  • Relevant detail summaries including market research and/or competitive intelligence.
Project timeline
  • September 25, 2017
    Experience start
  • September 26, 2017
    Project Scope Meeting
  • October 24, 2017
    Midway Check In
  • November 28, 2017
    Final Presentation
  • November 28, 2017
    Experience end
Project Examples

Beginning this September, a group of 3-4 marketing students will spend 80 hours researching and developing a goals-based social media strategy plan for your organization.

Based on organizational and market research, student-consultants will recommend the best opportunities for using social media to achieve your overarching marketing and business goals.

Your Social Media Strategy Plan will define:

  • Business & marketing goals.
  • Target audience.
  • Theme(s) and message(s) to be communicated .
  • Specific ideas for campaigns and ongoing activities.
  • Cross-platform content calendar.
  • How paid, owned, and earned media should be used together.
  • Strategy for encouraging target audience social interactions with other consumers to “spread the word”.
  • How performance will be measured and evaluated, i.e. ROI.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick call or email with the instructor to confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project)