Social Media Engagement and Community Management Enhancement

Grey Dove Design House is seeking to enhance its social media engagement and community management operations for its existing clients. The goal of this project is to ensure that the social media presence of these clients remains active, engaging, and aligned with their brand values. This project also provides students with a deeper understanding of my mentorship approach to ensure a smooth experience for both the students and myself. Students will receive guidance and feedback through regular interactions to foster their growth and success. Key tasks include: -Community Engagement: Respond to comments and messages across all client social media platforms. Initiate conversations with followers to encourage interaction. Share user-generated content and engage with influencers relevant to the brand. -Community Management: Monitor client social media accounts using a specialized management tool. Track engagement metrics and identify trends or areas for improvement. Develop a protocol for responding to both positive and negative feedback. -Story Publishing: Create visually appealing content for Instagram and Facebook stories. Schedule and publish stories consistently, ensuring alignment with client branding and campaigns. -Social Media Management Strategy and Implementation: Conduct an analysis of Grey Dove Design House LTD.'s current social media presence. Plan a photoshoot to highlight the company's brand, ensuring that the visuals align with brand messaging and aesthetics Develop a content calendar and strategy for the founder’s personal social media accounts. Create and publish content that reflects the founder’s brand values and engages the target audience. -Instagram Highlight Cover Archive Story Project: Review all client Instagram stories monthly. Organize stories into designated highlight covers according to brand themes and categories. Ensure highlights are visually consistent and informative for followers.

Grey Dove Design House — Social Media Public Relations Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GDDH is currently in the infancy stages of offering public relations in social media for businesses. Students working on this project can expect to gain experience through research and analysis on the feasibility of this new service and hands-on marketing experience through the creation of marketing initiatives to begin the promotion of the new service with the information discovered. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research and Analysis Interviewing prospective customers Marketing plan Creation of some marketing materials outlined in the marketing plan (dependent on scope of knowledge of student) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project Coordinator Lead Researcher Marketing Specialist Copy Writing and Editing Strategist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive overview of the new social media service GDDH plans to introduce on its feasibility and how to market it with the research attained. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 50 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Sarah March (owner and operator of GDDH) EMAIL ADDRESS/ADRESSE E-MAIL: sarah@gddh.ca