Branding and Digital Marketing Strategy Associate

Open
Che Naildid
Toronto, Ontario, Canada
Mia Xie
Founder
(2)
3
Preferred learners
Anywhere
Academic experience
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
marketing strategies search engine optimization social media media management user generated content digital marketing data compilation influencer marketing branding scheduling
Project scope
What is the main goal for this project?

Are you a passionate, creative individual with a love for beauty and influencer marketing? Looking to leverage and expand your skills with a dynamic team? Then we have the perfect opportunity for you!


We are currently looking to hire an intern to assist with our marketing strategy. You will be actively involved in various aspects of our marketing initiatives, such as:

  • Creating engaging short videos for TikTok and Reels
  • Writing SEO-driven blog posts
  • Searching for and engaging with influencers
  • Setting up pop-up stores
  • Implementing Email marketing
  • Developing a User Generated Content (UGC) strategy
  • Creating influencer marketing strategies
  • PR Strategy Development and media outreach
  • Social Media and Google Ads Creation


What tasks will learners need to complete to achieve the project goal?

As a marketing intern at Che Naildid, your daily activities will be diverse and dynamic, reflecting the multifaceted nature of our marketing strategies and the fast-paced environment of the beauty industry. Here's a glimpse into your daily tasks:


  • Content Creation: Daily, you'll brainstorm and create content for our social media channels, including TikTok, Instagram Reels, and our company blog. This involves generating ideas, crafting short scripts or outlines, and possibly even filming or designing the content pieces.


  • Social Media Management: You will monitor our social media channels, engage with our audience through comments and direct messages, and analyze the performance of our posts. Keeping an eye on trends and updating our content calendar accordingly is also a crucial part of your day.


  • Influencer Outreach: Each day, dedicate time to research and reach out to potential new influencers and partners. This includes drafting emails, making follow-up calls, and setting up meetings to discuss potential collaborations.


  • Market Research: Conduct daily market research to stay informed about the latest trends in the beauty industry, competitor activities, and potential opportunities for Che Naildid. This information will help inform our marketing strategies and content creation.


  • Email Marketing: Assist in the creation and scheduling of email marketing campaigns, including promotional emails, newsletters, and other content aimed at engaging our subscriber base.


  • Data Analytics: Utilize tools such as Google Analytics to track and analyze the performance of our marketing efforts. You will be responsible for compiling reports and presenting findings to the marketing team.

  • Social Media and Google Ads Creation: A crucial component of our digital marketing strategy involves crafting compelling ads for social media platforms and Google. The right candidate will be responsible for:

  • Campaign Management: Setting up and managing ad campaigns across Facebook, Instagram, TikTok, and Google Ads. This includes budget allocation, scheduling, and analysis to ensure maximum ROI.



Supported causes
Good health and well-being
About the company
0 - 1 employees
Apparel & fashion, Consumer goods & services, Retail, Trade & international business

Che Naildid, a flagship brand, is revolutionizing the beauty industry with its exclusive line of press-on nails, combining high-end quality with the ease of home application. Our mission is to offer innovative, stylish, and convenient nail solutions to beauty enthusiasts worldwide. By focusing on quality, design, and customer satisfaction, Che Naildid caters to the dynamic needs of its clientele, ensuring a luxurious nail experience outside of the salon setting.
Our daily mission is to provide the utmost luxury experience for high-end press-on-nail customers. We're committed to leading the industry in exclusive design, superior quality, and meaningful social responsibility. Every day, we strive to exceed your expectations and redefine
beauty standards in the press-on nail industry.