The primary goal of this project is to undertake a comprehensive brand refresh for Small Business Big Plans coaching business. The objective is to elevate and sophisticate the brand, aligning it with high-tier offerings while honouring the vital role of mothers. The refreshed brand should strike a balance between approachability and aspiration, creating a cohesive and visually stunning identity.

The current brand may not fully reflect the high-tier offerings of Small Business Big Plans and may lack the aspirational and approachable elements necessary for connection with the target audience. The outcome sought is a brand that not only communicates the business's elevated status but also resonates with mothers, conveying a sense of understanding, support, and aspiration. The goal is to have a brand that attracts, engages, and retains the desired clientele while maintaining a strong connection to the core values of motherhood.

To successfully achieve the project goal, students will need to complete the following tasks:

Brand Strategy Session:

• Conduct a thorough analysis of the current brand, identifying strengths and areas for improvement.
• Engage in a collaborative brand strategy session to define the core values, target audience, and desired brand personality.

Logo Design:

• Develop a collection of primary and secondary logo designs that reflect the elevated and sophisticated essence of Small Business Big Plans.
• Ensure that the logos convey both professionalism and a sense of approachability.

Brand Visual Elements:

• Create a custom brand color palette that aligns with the high-tier offerings and resonates with the emotions and aspirations of mothers.
• Select brand fonts that complement the overall aesthetic, balancing readability with a touch of elegance.

Visual Assets:

• Curate a stock photo bank that includes images portraying a blend of professionalism, motherhood, and aspiration.
• Develop social media covers and posts that align with the brand's refreshed identity, ensuring consistency across all platforms.

Brand Guidelines Document:

• Compile a comprehensive brand guideline document that outlines the proper usage of the new brand elements.
• Include guidelines on logo placement, colour usage, font specifications, and overall visual consistency.

By completing these tasks, students will contribute to transforming Small Business Big Plans into a visually appealing, sophisticated, and approachable brand that resonates with both high-tier clientele and mothers, fostering a deeper connection and engagement.