Logo Redesign for The Wheelbarrow Gardener
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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The main goal for the project is to redesign the logo for The Wheelbarrow Gardener to better reflect the company's focus on sustainable landscape solutions and appeal to environmentally-minded homeowners, businesses, and HOAs in Edmonton. The new logo should incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices, while also emphasizing the company's commitment to water-saving and resource-conscious choices. The logo should aim to enhance brand recognition and align with the company's core values.
- What tasks will learners need to complete to achieve the project goal?
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Tasks for learners to complete:
- Research the company's core values, target audience, and industry trends.
- Develop a range of logo design concepts that incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices.
- Present the logo design concepts to the company for feedback and revisions.
- Finalize the logo design based on the company's input and create variations for different applications (e.g., digital, print, merchandise).
- Prepare a branding guide that outlines the proper use of the new logo, including color schemes and visual elements.
Final deliverables:
- A set of high-resolution digital files for the new logo in various formats (e.g., PNG, SVG, EPS).
- A branding guide document outlining the proper use of the logo and associated visual elements.
- What is the main goal for this project?
-
The main goal for the project is to redesign the logo for The Wheelbarrow Gardener to better reflect the company's focus on sustainable landscape solutions and appeal to environmentally-minded homeowners, businesses, and HOAs in Edmonton. The new logo should incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices, while also emphasizing the company's commitment to water-saving and resource-conscious choices. The logo should aim to enhance brand recognition and align with the company's core values.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Research the company's core values, target audience, and industry trends.
- Develop a range of logo design concepts that incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices.
- Present the logo design concepts to the company for feedback and revisions.
- Finalize the logo design based on the company's input and create variations for different applications (e.g., digital, print, merchandise).
- Prepare a branding guide that outlines the proper use of the new logo, including color schemes and visual elements.
Final deliverables:
- A set of high-resolution digital files for the new logo in various formats (e.g., PNG, SVG, EPS).
- A branding guide document outlining the proper use of the logo and associated visual elements.
About the company
Our Ideal Customer
Ideal Clients
Edmonton's environmentally-minded homeowners, businesses, and HOAs seeking landscape solutions that embody sustainability and go beyond mere plant installation. The Wheelbarrow Gardener prioritizes water-saving xeriscaping, pollinator-friendly gardens, and organic practices, delivering these through:
Simplified Landscape Care: We offer Sustainable Planting Plans featuring low-maintenance, climate-resilient native plants, emphasizing water-wise xeriscaping practices for long-term beauty with minimal input.
Resource-Conscious Choices: Edmonton prioritizes water-wise practices, pollinator support, and pesticide-free landscapes – areas aligned with our core values. Our Food Gardens transform properties into productive, eco-friendly havens featuring pollinator-supporting designs, while our Garden Caring service delivers expert organic landscape maintenance.
HOA & Commercial Appeal: We are the ideal partner for HOAs and businesses seeking to enhance neighborhood appeal
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