The Ontario Digital Literacy and Access Network aims to remove digital literacy and access barriers. We build the capacity of Canadian organizations in Canada by providing the tools, resources, and knowledge to build digital inclusion strategies. We want to create an awareness campaign on why digital inclusion, safety, and access is important. ODLAN works with 2SLGBTQ+ communities.

We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes/behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

• Familiarizing themselves with the social cause, our mission and goals.
• Identifying groups that the digital inclusion campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, and / or brochures.

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners
• Creation of a marketing plan
• Have a good understanding on how the digital divide is impacting Canadians

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report.
• A 10-minute presentation.