For this project, you will research the market size and competitors, and run pricing analyses to assist in business development and successful product launch.

You will utilize your knowledge of market research and business development to:

1. Identify and provide useful insights on competitors
2. Discover gaps in the market that our business is uniquely positioned to fill
3. Research and report on market size, including SAM/TAM/SON
4. Compile a pricing report to assist in positioning our product on the market

Students will receive an introductory meeting to learn the process, will receive support as they learn how to do cold calls smoothly, and will be able to check in with their supervisor at any time.