Digital Marketing Strategy
Project scope
Categories
Market research Marketing strategySkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
About the company
We are an Indoor Vertical Farming company. Check our website http://LocalGrownSalads.com.
We love working with Riipen Students.
We work with students from all around the world. In fact we say that the sun never sets on Local Grown Salads.
(Its true and its a pun on our Indoor Vertical Farming Technology)
We have ongoing relationships with Arizona State University, U of Texas, RMIT in Australia, University Canada West, to name a few..
We work with individuals or teams (typically doing a capstone)
We provide a Virtual work environment using Agile (using JIRA), Discord, AWS, ReTool, React Native, Postgres to name some of our tools.
Zoom, and other tools.
Students can expect
1) Mentoring
2) international Networking
3) An environment to learn and prepare themselves for a career.
3) a reference letter