The primary objective of this project is to analyze the shift in vehicle ownership in Canada in the medium to long term. We would also like to understand the major trends / factors contributing to lower personal cars ownership among Canadian population.

Emerging market trends suggest that # of personal vehicles owned by individuals in Canada will decline over the next couple of decades. This trend could be driven by higher cost of vehicle ownership, emergence of more affordable and convenient mobility options such as public transport, car sharing, e-bikes, etc.

We are seeking interested student(s) to assist us in gaining a deeper understanding of the expected shift in personal vehicles ownership in Canada through secondary research, utilizing automotive industry reports, industry surveys, new articles, and other relevant sources.

Specifically, we are seeking to gather the following information through secondary research:

1. Total number of new personal vehicles purchased / owned by individuals in Canada by year (Historical and Forecast through 2030 & 2040)
2. Change in the share of personal vehicles ownership by age group by year (Historical and Forecast through 2030 & 2040 - this will show if vehicle ownership is declining in a particular age group, e.g., younger generation of 20 to 35 years old, as they might be more open to using other mobility options)
3. Expected growth in the cost of new vehicles by year (Historical and Forecast through 2040)
4. What are the major factors contributing to this trend? - example: higher cost of vehicle ownership; higher insurance premiums; growing use of affordable and convenient mobility options such as car sharing, trains/buses, e-bikes, etc.
5. Evolution of ownership preferences over the next 5 to 10 years: e.g., are 18 years old becoming more likely to not to own a car? Are 35 years old consistently likely to own a car? If that is the case, today’s 18 years old will eventually buy a car when they are 35?

Will provide enough guidance on research, slide writing, relevant resources that can be used to find the information and best way to prepare the presentation. We can have 60 mins call each week to review the progress and answer any questions. Happy to invest 5-6 hours with each student to provide sufficient guidance and support.