LocalGoodz.com Marketing & Sales
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Categories
Skills
Project scope
- What is the main goal for this project?
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Positions available: 4
LocalGoodz.com is an online marketplace for locally-made products. Starting with focus on Ontario-made products - see https://www.localgoodz.com
This project has 3 possible aspects:
1 Vendor Invitations / Sales - contacting Ontario manufacturers (big, small or home businesses) to invite them to become vendors for free on LocalGoodz.com and post their locally-made products. We have a large list of contacts and need help to send emails, make phone calls and connect on social media with them. Vendors register at https://www.localgoodz.com/start-selling or fill the Quick Setup form and we create the accounts for them. For example, https://www.localgoodz.com/vendors/lipservice-beauty and https://www.localgoodz.com/vendors/zsolt-souce
2. Consumer Marketing - social media marketing to people who care about buying local and supporting the local economy. For example, we have 850 followers on Instagram so far at https://www.instagram.com/localgoodz. This can include research for Facebook and other groups of like-minded people, creating content and posting on them using the LocalGoodz social media accounts.
3. Public Relations (PR) - writing articles about LocalGoodz, researching potential media contacts and sending press releases. Possibly speaking with the media about the site.
The site has been around for a few years as a side project and slowly added vendors and customers. We need some help to grow it over time.
- What is the main goal for this project?
-
Positions available: 4
LocalGoodz.com is an online marketplace for locally-made products. Starting with focus on Ontario-made products - see https://www.localgoodz.com
This project has 3 possible aspects:
1 Vendor Invitations / Sales - contacting Ontario manufacturers (big, small or home businesses) to invite them to become vendors for free on LocalGoodz.com and post their locally-made products. We have a large list of contacts and need help to send emails, make phone calls and connect on social media with them. Vendors register at https://www.localgoodz.com/start-selling or fill the Quick Setup form and we create the accounts for them. For example, https://www.localgoodz.com/vendors/lipservice-beauty and https://www.localgoodz.com/vendors/zsolt-souce
2. Consumer Marketing - social media marketing to people who care about buying local and supporting the local economy. For example, we have 850 followers on Instagram so far at https://www.instagram.com/localgoodz. This can include research for Facebook and other groups of like-minded people, creating content and posting on them using the LocalGoodz social media accounts.
3. Public Relations (PR) - writing articles about LocalGoodz, researching potential media contacts and sending press releases. Possibly speaking with the media about the site.
The site has been around for a few years as a side project and slowly added vendors and customers. We need some help to grow it over time.
- What tasks will learners need to complete to achieve the project goal?
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No deliverables exist for this project.
About the company
LocalGoodz.com is an online marketplace for buying and selling locally-made products. We offer consumers a place to find items that are made in their area by local producers. There is a growing demand to “Buy Local” worldwide.
Our vision is to become a global-local market where people can “Buy Local” wherever they are. We are developing the business model in Ontario with the goal of taking it to other forward-thinking regions around the world.
LocalGoodz is a member of the iBoost Zone, an early stage technology incubator housed under Ryerson’s Faculty of Engineering & Architectural Science.