Brand Identity, Graphic Design and Website Creation
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of students required to work in team: 3 teams of 1-3 students in each team
Team 1: Branding & Graphic Design
Team 2: Website Design
Team 3: social media creation with content creation
Our e-commerce brand needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/Photoshop, Canva, Adobe Illustrator
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and graphics that highlights brand awareness and brand positioning
- A branding guide/Branding book, logo redesign
- Creation of a website
- Revisions to our current product infographics and videos to better highlight our brand and social cause
- Using tools like Photoshop, Canva and illustrator to design prototypes that can be implemented into our marketing collateral
- creating content on Instagram, TikTok
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
- What is the main goal for this project?
-
Number of students required to work in team: 3 teams of 1-3 students in each team
Team 1: Branding & Graphic Design
Team 2: Website Design
Team 3: social media creation with content creation
Our e-commerce brand needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/Photoshop, Canva, Adobe Illustrator
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and graphics that highlights brand awareness and brand positioning
- A branding guide/Branding book, logo redesign
- Creation of a website
- Revisions to our current product infographics and videos to better highlight our brand and social cause
- Using tools like Photoshop, Canva and illustrator to design prototypes that can be implemented into our marketing collateral
- creating content on Instagram, TikTok
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
LUMOSX is an e-commerce brand that sparks joy and awe in people's lives by transforming their space with illuminating wall decals. When we were young we had big dreams to become the president, an astronaut or even a superhero. Growing up, we've been told that those dreams aren't realistic, so stop dreaming. Our products remind adults of the dreams they had when they were young and for children, to empower them to never stop dreaming.
We are passionate about making a positive impact on the world and to use our voice to help those who don't a voice. We advocate for human rights and hope to abolish human trafficking. LUMOSX donates a portion of sales organizations that rescue and help trafficked victims.