Business Development - Sales, Growth, and Success (Fall 2023)

Closed
FreshFind
Toronto, Ontario, Canada
Employer
(47)
5
Preferred learners
Anywhere
Academic experience
Categories
Communications Operations Market expansion Product or service launch Sales strategy
Skills
customer service relationship building sales prospecting communication lead generation business development sales research
Project scope
What is the main goal for this project?

The primary objective of this project is to strategically expand FreshFind's client base by identifying and engaging with potential new clients. This will involve a series of steps including lead generation, relationship building, effective onboarding, and continuous support to ensure client success on our platform. The end goal is to not only increase the number of clients but also to ensure they derive maximum value from our services, fostering long-term partnerships.

What tasks will learners need to complete to achieve the project goal?

In this project, learners will address the challenge of expanding FreshFind's market reach and enhancing customer satisfaction. They will be tasked with identifying potential new clients who could benefit from our services, developing strategies to engage these prospects, and converting them into active users. Through a combination of targeted outreach, personalized engagement, and effective onboarding processes, learners will aim to build a robust client base that actively utilizes and benefits from FreshFind's platform. The expected outcome is a measurable increase in client numbers, enhanced client engagement, and a solid foundation for sustained business growth.


  1. Market Research and Analysis: Understand the current market landscape and identify potential client segments.
  2. Lead Generation: Utilize various tools and strategies to generate a list of potential clients.
  3. Outreach and Communication: Develop and execute outreach campaigns to engage potential clients.
  4. Building Relationships: Establish and nurture relationships with potential and new clients through regular follow-ups and personalized communication.
  5. Client Onboarding: Guide new clients through the onboarding process, ensuring a smooth transition onto our platform.
  6. Feedback and Improvement: Collect feedback from new clients to improve the onboarding process and client experience.
  7. Monitoring and Reporting: Regularly monitor the progress of these activities and report on the growth in the client base and their engagement levels.


Supported causes
Industry, innovation and infrastructure
About the company
2 - 10 employees
Food & beverage, Technology, Marketing & advertising, Trade & international business, Travel & tourism

FreshFind is the future of local commerce. We connect consumers with fresh, unique and local products made by individuals and small businesses near them. We carry every day goods including fresh produce, baked goods, drinks, crafts and artisanal goods. Our easy to use tools enable individuals and businesses to manage and grow their operations in collaboration with other players in the ecosystem.