Market Research and Visual Communication Project for SEEDA - EPCMst

Closed
SEEDA
Calgary, Alberta, Canada
Max Chernetsov
President
(30)
5
Preferred learners
Canada
Academic experience
Categories
Graphic design Communications Community engagement Visual arts
Skills
target audience graphic design web banner social media content brochures visual communications market research research brand identity advertisement
Project scope
What is the main goal for this project?

The main goal for the project is to conduct market research and develop visual communication/graphic design solutions for SEEDA - EPCMst, a company focused on reducing construction project environmental footprints and costs. The students will need to complete the following tasks to achieve the project goal:


- Conduct market research to understand the target audience, competitors, and industry trends.


- Develop a one-page market research brief outlining key findings and insights.


- Ideate and create graphic design solutions such as web banner ads, social media content, brochures, signage, and other visual collateral based on the research and SEEDA's brand identity.


- Present the visual communication solutions to the SEEDA team for feedback and revisions.


- Finalize the visual communication solutions based on feedback and deliver the completed designs to SEEDA.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A one-page market research brief with key findings and insights.


- Visual communication solutions including web banner ads, social media content, brochures, signage, and other collateral.


- Presentation of the visual communication solutions to the SEEDA team.


- Revised and finalized visual communication solutions based on feedback.


Final deliverables:


- All source materials for the market research and visual communication solutions.


- A written report explaining the design process, market research findings, and outcomes.


- A presentation to SEEDA summarizing the research and visual communication solutions.

Supported causes
Industry, innovation and infrastructure
About the company
11 - 50 employees
Construction, engineering & trades, Business & management, Technology

We believe our team can bring a new perspective to design and operations that will reduce the environmental footprint of any project with a positive impact on the costs and socio-economics.