The main goal for the project is to create and manage a social media campaign for Shoot For Peace's merchandise line, as well as develop digital marketing materials and graphics to support the advertising of their merchandise, particularly their clothing lines. This will involve several different steps for the students, including:

- Researching the target audience and creating a social media campaign strategy.

- Designing digital marketing materials and graphics to support the advertising of the merchandise.

- Creating engaging content for social media platforms.

- Managing and monitoring the social media campaign to ensure its effectiveness.

By the end of the project, students should complete the following list of activities:

- A comprehensive social media campaign strategy for Shoot For Peace's merchandise line.

- Digital marketing materials and graphics to support the advertising of the merchandise, particularly the clothing lines.

- Engaging and creative content for social media platforms.

- Monitoring and reporting on the effectiveness of the social media campaign.

Final deliverables:

- Digital marketing materials and graphics for the merchandise line; at least 5 social media posts / graphics

- A presentation showcasing the social media campaign and its results.