New Alchemy Communications Ltd. - Marketing Strategy Education Project

Closed
Project
Academic experience
70 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Product or service launch Marketing strategy
Skills
marketing strategies coaching sales process retargeting marketing online marketing communication zoom (video conferencing tool) advertisement
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

We're a small marketing agency launching a sales funnel for a course and coaching program aimed at progressive entrepreneurs who want help with their marketing strategy.

Our market is people and planet-positive entrepreneurs. We are building an email list to make offers to.

We are looking for assistance to lead the technical aspects of our online marketing funnel.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

One student

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Integrating and testing all of the online platforms we use
  • These include Bucket.io, Kajabi, Facebook, Zoom, Zapier
  • Trouble-shooting technical glitches
  • Assisting the supervisor to know what she needs to know
  • Setting up of custom conversions and retargeting ads on Facebook
  • IT IS ESSENTIAL THIS STUDENT be technically competent and able to easily learn tech

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Tech management
  • Facebook ads set up
  • They are not expected to already know how to do the integrations
  • Researching help articles, reaching out to help desks, and working through the tasks

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • All integrations working smoothly
  • Ad audiences set up on Facebook/instagram

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Christina Schlattner

Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Marketing & advertising

The heart of a company's marketing is its message. We help small businesses get it right so they can educate, inspire, and ethically persuade their audience to buy. We do this through our "From The Heart" marketing services and educational materials.