Phase 1 May 2024 - June 2024 || Phase 2 June 2024 - July 2024

The goal of this project is to continue three work streams for Valemount Network from the Winter funding phase including updating the branding, look and feel across Digital platforms and designing two planned products: 

1) updating and refining Valemount website, LinkedIn and Teams branded look and feel and standardizing and enhancing across platforms; 

2) an expert Academy stream including potential Risk Management, AI and (Customer) Experience; and 

3) designing a fractional C-Suite content channel with a focus on CISO.

WHAT TASKS WILL STUDENTS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL?

Workstream 1: define and execute a repeatable process to onboard C-suite including helping them refresh their website and LinkedIn and connect to our Valemount Network online presence

Workstream 2: participate in the development of our Expert Academy offerings including the planned academies in Risk Management and the potential academies of AI Academy and (Customer) Experience. Role will include helping update proposal materials and delivery toolkits and as well work on research and writing senior executive PoVs leveraging AI to both write and edit the points of view.

Workstream 3: Further refine the fractional C-suite go-to-market offerings with a focus on building out a content channel for CISOs targeting the small and medium business segment.

(Workstream 1 largely has a renewing team; but we are open to "experts" in the use of LinkedIn and their group functionality. Workstream 2 has existing team members renewing but probably could use one new team member per academy target. Workstream 3 has one renewing member and could use 1 - 2 members who are new who ideally have a background or interest in Cyber Security.)

The final due date for the Phase 1 is June 30, 2024. Please set this as the due date when accepted.

To complete this project, students should have an understanding of:

- Business strategy.

- Executive coaching.

- Finance, especially treasury.

- Digital Marketing skills

- Cyber skills or knowledge

- Market testing including surveys.

- Data analysis.

- Branding and design principles.

- Web and LinkedIn development and design.

- Search Engine Optimization (SEO).

- Content writing and editing.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

PLEASE NOTE - Valemount Network will be operating on Microsoft Teams. As part of your application process, please confirm that you have a Microsoft registered email and can actively use Teams; Outlook for the purposes of our communications.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

Details of our current products and services

Input on decisions, problems or anything else the students might encounter.

Specifically a weekly 30 minute meeting will be held on Teams to check on team progress where each team member is asked to attend for a face to face video chat. In addition active discussions will occur on Microsoft Teams to work through a given deliverable.