LinkedIn Marketing for The Minded

Closed
The Minded
Waterloo, Ontario, Canada
(41)
4
Preferred learners
Anywhere
Academic experience
Categories
Market research Creative writing Copy writing Social media marketing Social sciences
Skills
target audience instagram content brand awareness content development content strategy marketing research analytics psychology mental health
Project scope
What is the main goal for this project?

The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including:


- Sincerely researching topics in psychology and mental health.


- Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content.


- Developing a content calendar for regular posting.


- Analyzing engagement metrics and adjusting content strategy accordingly.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the target audience on LinkedIn.


-Good research skills in Psychology (will have to submit source used for every post)


- Creation of engaging and informative psychology content,


- Development of a content calendar for posting.


- Analysis of engagement metrics and adjustments to content strategy.


Final deliverables should include:


- A collection of engaging psychology content posted.


- A content calendar outlining when and what content will be posted.


-Overall engagement analytics


About the company
2 - 10 employees
Academic association, Marketing & advertising, Media & production

The Minded is an online platform dedicated to providing information and resources about psychology and mental health.