We are looking to work with creative and ambitious students to create relevant, engaging blog and social media content related to our core business of selling parts and accessories to Recreational Vehicle (RV) and Boat owners. Content may be in the form of Blog Posts, short form social media posts and Infographics. Tools will be funded as required to support creation of unique content. Students may also be able to develop advertising messages and A/B test the results of various ads in real time during the project.

Project Scope

1) Research & Initial Strategic Hypothesis - Gain familiarity with the context for a half day (company goals, competitive landscape, industry trends) and the current state and topical issues of content

2) Prioritize – identify a list of topics to develop content around, prioritizing topics of most interest/level of engagement, ease of curation/creation from reliable sources, and relevance to target customer personas. Categorize by channel/type of content.

3) Create/Curate Content – Write content pieces identified above and recommend a calendar/sequence of release dates.

4) Live Analysis and Strategy Refinement– As a bonus, there is the opportunity for students to get live feedback/observation of their work based on A/B testing and, for Blog Post items on the Werrv Website we have the "Lucky Orange" App that allows us to replay users' actual interaction with website content, noting things like how quickly they scrolled though content, where they clicked, etc. and the ability to post surveys and gain user feedback.

Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.